Last week, the supermarket chain Tesco published her first Christmas ad, from a series of five that will be published over the next month and half. Under the title “Everyone is welcome”, this campaign rejects on the multiculturality that defines British society.
The video shows several families gathering around the table for dinner. This ethnic, cultural and religious diversity includes Christians, sikhs and Muslims, all of them celebrating the holidays with their families.
Even though many of us have welcomed the step taken by Tesco and the acknowledgment it does of the current multicultural Europe we live in, not all British clients have favored the campaign. Some of them have raised their complaints to the internet, defending a more homogeneous and excluding society.
Tesco has already answered defending the concept exposed, by declaring:
“Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season. […] This Christmas campaign will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all”